Aaron D. Campbell: Myths and Facts About Securing Your Site
You know security is important and want your site to be secure, but what will actually help? There’s so much information to be found on securing your site, but what are the myths and what actually...
View ArticleChris Wiegman: Automating WordPress Development
Whether you manage a large site or a small one, if you write your own code one of the most tedious parts can be getting started. This talk will show you techniques such as scaffolding tools and others...
View ArticleAndrew Norcross: GDPR for Developers
A sort of 101 on what General Data Protection Regulation (GDPR) means for developers (and site owners), and how to approach certain aspects of it.
View ArticleBeth Livingston: How to Control Scope Creep by Embracing Change
It is well known in the software and website development world that scope creep is the primary cause of projects running over time and budget. At the very least, uncontrolled scope creep will impact...
View ArticleAdam Walker: How To Manage Your Time So You Can Manage Your Growing Business
I am the CEO of a digital agency (Sideways8) and CTO of a nonprofit (48in48). I host two podcasts (soon to be three), work out regularly, read a book every week or two, and write two to three blog...
View ArticleApril Wier: Creating a Content Calendar
Being a blogger sounds like fun, but not when you are staring at an empty calendar you have committed to filling with content. April will walk you through planning your content for the next 12 months,...
View ArticleChris LaFay: Turning Your Website into a Competitive Advantage
Make sure your website is more than a brochure, make it your unfair advantage. Customers find out everything about you from your site. Making sure your site is designed to position you as the solution...
View ArticleBrian Hall: A-B Testing in WordPress
If you’re building profitable WordPress sites for yourself or client, you can increase their value and improve user experience through A/B testing. This talk will walk you through the basic technical,...
View ArticleBobby Kircher: Optimal Site Structure for SEO
Did you know that website structure is good for your visitors and for SEO? We’ll discuss why having a good site structure helps visitors find your content and inform search engines what your content is...
View ArticleChip Edwards: What Does Your Brand Look Like in a Voice First World-
With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, your brand revolves around a URL, logo, tagline,...
View ArticleFrank Jones: Data-Driven Marketing with WordPress
Does this quote resonate with you… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Given the amount of data available today, you need to know what marketing...
View ArticleChristine Laikind: Ways Marketers can Improve SEO with Web Accessibility
When a website is inaccessible, it is not just an issue of compliance, it is just bad practice on display. People with disabilities ranging from blindness, deafness, dyslexia and others may navigate...
View ArticleDavid Zimmerman: Get the Most Out of Your Website- Measure Everything!
Rather than waste money on magazine ads and coupon books, you’ve invested in a website to promote your business. I’m sure it’s a beautiful site. You might even get some traffic. Congratulations! Is...
View ArticleChristopher Miles: You’ve Inherited a Website – Now What-
This talk will provide an overview of the planning and execution of taking over an existing website. Sometimes we don’t get to start a project at the beginning. This talk will show users what to...
View ArticleFrank Corso: Getting Started with Google Analytics
Imagine a website that is getting 1000 users a day. Now imagine that about 50 of them are spending money on the site. You probably want to get more of the users that are spending money on the site but...
View ArticleDavid Wood: I18n…what- Internationalization- Why and How
Internationalization (I18n) is important for plugins and themes as it helps your published plugin or theme reach international audiences. How do you internationalize your themes and plugins? Why is it...
View ArticleDavid Wolfpaw: Let’s Build Our First Plugin!
If you’ve ever wanted to build your own plugin for WordPress, this is the session for you. We’re going to start from scratch and work our way up. First, we’ll take a look at the basic requirements of a...
View ArticleJason McCullough: Leveling Up Your WordPress Development Business
Building your freelance business starts with a purpose and a focused plan for getting there. This workshop is designed to help you set your business goals, and develop the concrete steps you need to...
View ArticleGayle Williams: The Trick to Incremental Website Design
The term “incremental website design” was first introduced to capture the reality of constant new content creation and adjustments inherent in the inbound marketing methodology. Gone are the days of...
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